Compose AI · Product launch
A live-action product spot filmed in Fresno, with animation explaining the software. Compose AI is a San Francisco company.
Full project on WERZ ↗Startups / Software / Hardware
Your next milestone.
Clearly told.
Launch films, product demonstrations, and founder stories for startup teams. Make the product understandable and give your announcement a reason to be watched.
A specialist production practice by WERZ ↗
Compose AI · Product launchWatch on WERZ ↗The approach
Make the idea tangible.
Your audience has not lived inside your product for the last two years. We find the story they need first, then use live action, product capture, and motion design to make the value concrete. The launch date and review schedule shape the plan.
Selected productions / By WERZ
Different products. A clear introduction.
Selected WERZ productions across software and hardware. Watch the films and explore the full production context on WERZ.
Cosmic-1 launch film
A launch story built around an autonomous solar-construction robot operating on a real site. WERZ handled concept, filming, editing, color, and sound.
Full project on WERZ ↗
Demoleap · Product demonstration
A product demonstration for a real-time guided-selling tool, with the software workflow on screen.
Full project on WERZ ↗Ways to work together
A focused production.
A useful result.
Founders, product marketers, and startup teams preparing a product launch, funding announcement, sales campaign, or company story.
Startup launch films
Give announcement day a story worth watching.
Product demonstration videos
Help people understand the product in use.
Founder and customer stories
Put a human explanation behind the product.
From first conversation to final files
Clear scope.
Considered production.
Align
Choose the audience, milestone, product promise, and delivery date.
Develop
Create the concept, script, and product-capture plan.
Produce
Film the people and product; capture the screens or demonstrations.
Launch
Finish the main film and agreed versions through a defined review schedule.
Before we begin
A few useful
answers.
Can you work backward from a launch date?
Yes. We confirm the milestone, available assets, production requirements, and review schedule during scoping, then assess what is feasible.
Can you use footage we already have?
Yes, subject to a quality, coverage, and usage-permissions review. We identify gaps before committing to the scope.
What comes with the main film?
We agree the deliverable list upfront. Options include vertical cuts, silent-autoplay versions, clean masters, stills, and b-roll.
Do you produce software and hardware videos?
Yes. WERZ’s relevant public work includes Compose AI software launch content and Cosmic Robotics hardware and deployment films.
Your next production
What is your next milestone?
Plan your launch
Free 30-minute call.
Scope, timeline, and budget.